ROI Calculator
Walk through with your specific numbers · adjust the inputs · see the impact live
Inputs · Scenario 1
Team & Volume
Annual renewals = CSMs × accounts (1 renewal/account/year)
hrs
hrs
CSM loaded cost
€/yr
%
→ €0/yr
%
Spain ~28% · Sweden ~31% · UK ~14% · Germany ~21%
→ €0/yr
%
Industry standard: CSM tooling typically 4–6% of base
→ €0/yr
%
Office, management, training: typically 8–15% of base
→ €0/yr
Loaded cost / CSM / yr€0
Hourly rate (÷ 1,800 hrs)€0/hr
Engagement
€
Default: 1 process + foundation per website pricing
€0
Annual cost · today
manual state
€0
Annual hard return
admin time recovered
—
Payback period
on hard saving
0×
Year-1 ROI
on hard saving
PLUS · the soft return (not in the hard saving above)
0 hrs
CSM time / yr returned to expansion work
€0
Additional ARR from NRR uplift
5–10% on €5M ARR base · adjustable
Adjust assumptions:
Annual cost · before vs after
Per-CSM impact
0 hrs
Hours / CSM today
0 hrs
Hours / CSM returned
€0
€ saved / CSM / yr
The maths · how the saving is calculated
| CSMs × accounts × hours/renewal today's manual workload | 0 hrs |
| × hourly rate | €0/hr |
| Manual cost / year | €0 |
| Residual hours after digitisation | 0 hrs |
| Residual cost / year | €0 |
| Annual hard saving | €0 |
"Your CSM is doing maths that your contract already defined. That's not their job. Let's give it back to them."
Inputs · Scenario 2
Sales team
€
Sales rep loaded cost
€/yr
%
B2B SaaS reps typically 50% — i.e. 50/50 base/variable split
→ €0/yr
%
Spain ~28% · Sweden ~31% · UK ~14% · Germany ~21%
→ €0/yr
%
CRM, sales engagement, LinkedIn: 4–8% of base
→ €0/yr
%
Office, management, training: 8–15% of base
→ €0/yr
Loaded cost / rep / yr€0
Hourly rate (÷ 1,800 hrs)€0/hr
Time spent today (hrs/rep/yr)
hrs
Industry: 40% of 1,800 productive hrs
hrs
hrs
hrs
hrs
Post-build impact
%
Conservative: 50% · Optimistic: 75%
%
Conservative: 25% · Realistic: 50% · Aggressive: 75%
%
Engagement
€
€0
CAC per customer · today
Customer Acquisition Cost
€0
Annual hard return
admin time recovered
—
Payback period
on hard saving
0×
Year-1 ROI
on hard saving
THE BIGGER STORY · capacity unlocked (separate from the hard ROI above)
0
Additional customers / year
from recovered selling time
€0
Additional ARR / year
at average ACV
0%
CAC reduction
new CAC: €0
Annual sales cost · before vs after
Customer Acquisition Cost (CAC) — selling vs admin · before vs after
TODAY
€0 CAC
→
AFTER BUILD
€0 CAC
Real selling time
Admin & waste
Per-rep impact
0 hrs
Admin hrs / rep / yr today
0 hrs
Hrs / rep returned
€0
€ saved / rep / yr
The maths · CAC walkthrough
| Total team loaded cost | €0 |
| Customers acquired / year | 0 |
| Sales-only CAC per customer team cost ÷ customers | €0 |
| → real selling time | €0 |
| → admin & waste | €0 |
| After build · admin time recovered | 0 hrs |
| Annual hard saving recovered hrs × rate · used in ROI | €0 |
| Soft return — capacity unlock not in ROI · separate | |
| Hours redeployed to selling | 0 hrs |
| Additional customers / year | 0 |
| Additional ARR | €0 |
| Gross profit on uplift × gross margin | €0 |
| Potential year-1 total hard saving + GP if uplift materialises | €0 |
| New CAC per customer after capacity unlock | €0 |
"Your sales team did their job. Your CS team is ready to do theirs. The 5-day gap between them is purely operational friction. Let's eliminate it."
Inputs · Scenario 3
Sales team
€
%
Sales rep loaded cost
€/yr
%
→ €0/yr
%
→ €0/yr
%
→ €0/yr
%
→ €0/yr
Loaded cost / rep / yr€0
Hourly rate (÷ 1,800 hrs)€0/hr
Time spent today (hrs/rep/yr)
hrs
hrs
hrs
Post-build impact
%
Conservative: 50% · Optimistic: 75%
%
Industry: 10–15% lost to slow follow-up
%
Engagement
€
€0
Annual cost · today
team admin time
€0
Annual hard return
admin time recovered
—
Payback period
on hard saving
0×
Year-1 ROI
on hard saving
THE BIGGER STORY · pipeline recovered through faster follow-up
€0
Pipeline value recovered / yr
10–15% lost to slow follow-up
€0
Additional ARR / yr
at current win rate
€0
Gross profit on uplift
at gross margin shown
Annual cost · before vs after
How rep time is spent · before vs after
TODAY
0 hrs
→
AFTER BUILD
0 hrs
CRM admin
Manual proposals
Pipeline reporting
Recovered (back to selling)
Per-rep impact
0 hrs
Admin hrs / rep today
0 hrs
Hrs / rep returned
€0
€ saved / rep / yr
The maths · admin saving and pipeline recovery
| Total admin hours / year (all reps) | 0 hrs |
| × hourly rate | €0/hr |
| Manual cost / year | €0 |
| Hours saved (after build) | 0 hrs |
| Annual hard saving used in ROI | €0 |
| Soft return — pipeline recovered not in ROI · separate | |
| Pipeline · annual | €0 |
| Pipeline recovered faster follow-up | €0 |
| × win rate | 0% |
| Additional ARR | €0 |
| Gross profit on uplift | €0 |
| Potential year-1 total hard saving + GP if uplift materialises | €0 |
"Your reps are spending a third of their week on CRM admin instead of selling. The system should be doing this — not them."
01
Renewal Automation
Engagement€0
Annual hard return€0
Payback—
Year-1 ROI0×
02
Sales-to-CS Handover
Engagement€0
Annual hard return€0
Payback—
Year-1 ROI0×
03
Pre-Sales Pipeline
Engagement€0
Annual hard return€0
Payback—
Year-1 ROI0×
If you engage all three — bundled engagement
€0
Combined engagement
€0
Combined Year-1 return
—
Blended payback
Bundled engagement note: when scoped together, multiple processes share the foundation (Admin Portal + Processor) — three processes in one engagement: €27K per the website pricing table. Individual engagements would total €39K. Combined payback at the bundled scope: —.