Each scenario shows the cost of the manual state, the digitised state, and the payback maths. The interactive calculator lets you flex every input and see the impact for your business. The free Pre-Assessment turns these industry estimates into a business-specific calculation.
Each card links to the full breakdown below. The numbers come from the calculator’s conservative defaults — the same ones you can flex on the calculator page to model your own business.
Customer Success Managers (CSMs) recalculate renewals that the contracts already defined. Index-linked price increases, advance notices, CRM (Customer Relationship Management) updates, finance notifications — all done by hand, 60 times a year, per CSM.
/year wasted across a 5-person CS team
/year saved per CSM in renewal admin alone
“When a CSM is doing maths the contract already defined, that’s not their job — let’s give the time back to them.”
Deal closes. Sales sends a Slack message. CS reads the contract PDF, asks questions, sets up the customer manually. Welcome email goes out 3–5 days later. Industry data: 40–60% of customers have a poor onboarding experience.
average Customer Acquisition Cost (CAC) per customer today — of which €2,363 (60%) is admin and waste, only €1,575 (40%) is real selling time
new CAC after the build (a −7% reduction) — at the same headcount, you acquire 7 more customers per year
“Your sales team did their job. Your CS team is ready to do theirs. The 5-day gap between them is purely operational friction. Let’s eliminate it.”
Pipeline managed through a CRM (Customer Relationship Management system) nobody trusts. Reps maintain personal spreadsheets alongside it. Proposals built by editing last month’s PowerPoint. Pricing is informal. Pipeline reports take hours and are stale before they’re read.
/year wasted on admin (3-rep team × 400 hrs/rep × €70/hr)
/year saved on admin time alone (50% reduction · conservative)
“Reps spend a third of their week on CRM admin instead of selling. The system should be doing that work — not them.”
/year in combined process waste across the three scenarios — before counting up to €1M+ in preventable churn.
| Scenario | Annual Waste | Primary Revenue Risk |
|---|---|---|
| Renewal Automation (5 CSMs) | €45,000 | Churn from reactive renewals and missed price increases |
| Sales-to-CS Handover | €97,000 | Onboarding friction, time-to-value, NPS damage |
| Pre-Sales Pipeline (3 reps) | €84,000 | Deals lost to slow process and poor qualification |
| Combined | €226,000 / year | Up to €1M+ in preventable churn |
These are illustrative calculations based on industry benchmarks and prior engagement data. Your specific numbers are calculated during the Assessment — or modelled instantly using the interactive calculator.
The numbers above come from defensible industry benchmarks. The interactive calculator lets you flex every input — team size, salaries, pipeline, gross margin — to see what these scenarios look like for your business. The free Pre-Assessment then turns that into your specific business case.
Open the ROI calculator →Opens in a new tab.
The free Pre-Assessment turns these industry estimates into a business-specific calculation for your company.
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